CLIENT STORY
Carlos, Software Developer, Shams Tower
Carlos, a 29-year-old software developer, moved to Shams tower from Marina for a bigger apartment. He wanted to train for his first triathlon but had no structured program and no idea how to fuel for endurance training.
His Athleaders trainer designed a program that mixed beach running on JBR's sand (natural resistance training for the legs), apartment strength sessions using all necessary equipment, and swimming at the JBR public beach. The variety kept him engaged in a way that gym-only training never had.
His dietitian optimized his nutrition for endurance: pre-session fueling, recovery meals, and a hydration strategy built around Dubai's heat. Carlos went from barely finishing a 5km run to completing the Dubai Triathlon Sprint in under 2 hours. He now trains 4x per week, splitting sessions between the beach and his apartment, and is targeting the Olympic distance next.
Carlos, 29, Software Developer, JBR














